Landing page change log

This log connects landing-page iterations with the events in events.duckdb. Localhost and 127.0.0.1 sessions are excluded from visitor baselines.

2026-07-26 — Shorter, article-first landing page

Baseline

Data available through 2026-07-26 (the latest /landing.html event is from 2026-07-25). The current Teenage Engineering design launched on 2026-07-13.

40 non-local sessions since launch.
Acquisition: 20 Twitter/X, 12 direct, 8 internal.
45% reached the footer (18 of 40).
Median maximum scroll was 65.5%.
Median observed duration was 16 seconds.
25 sessions generated a click event, but most article clicks could not be attributed: the tracker only captured an href when the exact clicked element was the anchor. Clicking nested article titles produced generic EM, DIV, or P events.
The page exposed 39 latest-article rows after the profile and two newsletters.

Hypothesis

Visitors—half of whom arrive from Twitter/X—should understand who Javi is in the first viewport and encounter a small, useful set of articles before newsletter promotion. Reducing choice and page length should increase attributable article visits and section completion.

Changes

Rewrote the hero around a direct proposition: co-founder of Tinybird, data-product builder, and writer about engineering, product, and startups.
Added three prominent “start here” articles selected from representative posts with strong traffic in the previous 90 days.
Moved writing ahead of the about and newsletter sections.
Reduced the dynamic latest list from 39 to 9 articles.
Removed duplicated profile/spec content and replaced it with a shorter career narrative.
Made newsletter language and subject matter explicit.
Added a responsive landing-specific layout while preserving the existing visual system.
Added a page meta description and normalized external links to HTTPS.
Added named analytics sections and stable data-analytics labels.
Fixed click attribution to record the nearest anchor, even when a nested element is clicked.
Fixed isNewMax, which was always recorded as false because the maximum was updated before the comparison.

Metrics to compare after deployment

Use only sessions after the deployment timestamp and exclude local referrers.

Article click-through rate by label, especially featured-* and latest-*.
Section entry rate for start-here, latest-writing, about, and newsletter.
Newsletter click-through rate by language.
Median duration, maximum scroll, and footer completion.
Performance split by source and viewport width.